We received this thank you photo from last month’s Million Moms Challenge Winner! a&g bx teamed up with the United Nations Foundation, ABC, Inc., Disney Baby, and the Geddes Group to develop a promotion for the Million Moms Challenge campaign. a&g bx administered the Million Moms Challenge “Imagine Me & You” promotion. The promotion received publicity on Good Morning America, Million Moms Challenge Facebook page, and Anne Geddes Facebook page. Contestants were required to submit a photo of their “baby bump” with a brief message of what they anticipate for their new bundle of joy.

Allison Dearstyne won the contest last month for a trip of a lifetime with her husband and darling new baby Clara (in the photo) to Australia where she’ll meet and have a photo shoot with world-renowned photographer and UN Ambassador, Anne Geddes.
Read More here: http://millionmomschallenge.org/stories/entry/2/466

Honored to be asked to be a Promotion Marketing association( PMA) Reggie judge this year. Although I cannot divulge any individual entrant information , a trend for cross platform brand promotions is shaping up. No longer are successful brands sending mixed messaging on separate social or digital platforms. Instead, wise marketers are using all platforms in an increasing integrated approach. This often yields in better sales, better shelf space and overall brand awareness.

Let’s get together and review your brand promotion activities and look for increased multi-platform opportunities to drive sales.

Million Moms Challenge – “Imagine Me & You”

a&g bx teamed up with the United Nations Foundation, ABC, Inc., Disney Baby, and the Geddes Group to develop a promotion for the Million Moms Challenge campaign. The Million Moms Challenge engages millions of Americans with millions of moms in developing countries that are suffering from unhealthy conditions. The campaign educates mothers around the world on how to maintain a healthy lifestyle for themselves and baby. This global community promotes better pregnancies and a healthy baby.

a&g bx administered the Million Moms Challenge “Imagine Me & You” promotion. The promotion received publicity on Good Morning America, Million Moms Challenge Facebook page, and Anne Geddes Facebook page. Contestants were required to submit a photo of their “baby bump” with a brief message of what they anticipate for their new bundle of joy. Twelve semi-finalists were selected and their stories and photos were submitted via Facebook to be crowd sourced by America. The winner of the promotion would get a private photo shoot with Anne Geddes in Australia. Disney Baby provided all prizes for each semi-finalist. Anne Geddes herself selected of the Grand Prize winner.

a&g bx’s main priority was to ensure that the promotion was legally compliant. Contest Rules were carefully inspected and referred to throughout the promotion. a&g bx managed all partners and sponsors of the promotion to increase efficiency. Prize fulfillment was conducted by a&g brand experiences and the development of affidavits was distributed by bx. The Grand Prize Winner’s story will be aired on Good Morning America on Mother’s Day. The promotion inspired many around the world. After the announcement of the Grand Prize Winner, Anne Geddes stated, “I’m moved by how many mothers have come together through this contest. The Million Moms Challenge designed this contest to celebrate the dream of mothers everywhere for healthy, happy babies who will grow to reach their full potential.”